International intellectual proprietary is very hard to enforce. Even if there are laws on the books and it is expensive to register and enforce. Once you file your trademark, you will get letters in the mail advising you that you’re not protected internationally. This is a trademark scam, and if it doesn’t come from us and it looks like an invoice, do not pay it.

Our recommendation is that if you do not have an intention to expand internationally, do not secure and maintain all those trademarks as it can be expensive and daunting. If you are expanding, identify your target countries and spend the money to get it registered. Be aware that in some countries, it can be as much as five thousand dollars just for the application.