For this section, you must disclose:

  • Whether the franchisor is obligated to conduct advertising
  • The media used for any advertising (e.g., print, radio, television, or Internet)
  • The source of the advertising
  • The geographical scope of the advertising (i.e., local, regional, or national)
  • Whether franchisees must contribute to an advertising fund or spend any specified amount on advertising in their local area

Please email fieldguide@spadealaw.com if you have any suggestions, comments, correction or additions for the Field Guide. The purpose of the Field Guide is to create an organic, ever expanding resource of best practices for franchisors and your feedback and input is always welcome.